October 16, 2020
As in-person trade shows across the world continue to be canceled due to COVID-19, many sales teams are left searching for creative alternatives to get in front of their customers and gather leads. One solution that is gaining in popularity is the virtual trade show. What is a Virtual Trade Show? It’s an industry event…
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October 16, 2020
In this episode of the DH+ INSPIRE podcast, DeanHouston’s Colton Stombaugh, Director of Digital Marketing, and Ron Gerlach, Marketing Director, sit down with Brian Siegel, Global Executive Marketing Director at Standex, to discuss how empathy is essential when marketing technical products to humans.
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October 7, 2020
All successful organizations need effective leaders. With the right leadership, a business will achieve more in just about every aspect of its operation. But what does it take to be an effective leader? In the latest episode of the INSPIRE podcast, DeanHouston’s Colton Stombaugh, Director of Digital Marketing, and Dale Dean, CEO, sit down with…
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October 5, 2020
Whenever somebody says they want to ameliorate a situation, it usually means one thing. They really hope you don’t know what ameliorate means. Instead of trying to appear smart to your audience, be clear with them. Clarity is important in any form of communication, whether that’s marketing, public speaking or trying to win an argument with a…
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July 31, 2020
Businesses are getting creative implementing a safe, methodical reopening process after months of work-from-home. At DeanHouston, we’ve spent a considerable amount of time working to get our teams back together in the safest way possible. To ensure social distancing, we decided on a 4-10 reopening plan. What’s 4-10? The 4-10 is a rotational plan dividing the…
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July 30, 2020
I’ve been struggling with thinking bigger while the world is so crazy, and I’m quite certain I’m not alone. 2020 has brought us a pandemic, an election year, societal unrest, and economic upheaval – and for crying out loud, we’re just midway through. Every day I fight a wait-and-see attitude, and find myself focusing on…
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July 8, 2020
From digital billboards to geotargeting a crowd using Snapchat, technology has drastically evolved how we market our goods and services. Technology, of course, has been a great thing for the marketing world, but it has also added complexity. It’s now more difficult than ever to not only get your customer’s attention, but keep it long…
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June 16, 2020
When it comes to promoting your brand, there is no better way than using promotional products. If done right, promotional products can speak volumes about your brand without you having to say a word. Promotional products have been used as a cost-effective marketing tool for years by both large and small companies. In fact, they…
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June 16, 2020
It’s no longer enough to offer a great product or service. To win the loyalty of customers, your company needs to stand out by telling its story. When implemented effectively, business storytelling is an effective form of marketing strategy and can boost your business in a variety of ways: It provides your business with a competitive…
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June 16, 2020
DeanHouston is pleased to announce that we began implementing a methodical “reopen” process as of June 15. Our reopen approach is scientifically-based to help provide for the safest Healthy at Work environment possible for employees, clients and vendors as we bring the Cincinnati office back online. While the June 15 reopen date only applied to…
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May 28, 2020
What kind of first impression does your office give to visitors, clients and employees? Is it a good representation of your brand? Does it reflect your company culture? Whether you realize it or not, your business is itself a brand, and it’s important that you separate your brand from the competition. For this reason, it’s…
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May 17, 2020
Although Spark Ventures’ spring fundraiser was “virtual” this year, the impact of the support it generated is very real. Spark Ventures directs human and financial resources to partners around the world to provide healthcare, education and jobs that help lift communities in Zambia, Nicaragua and Mexico out of poverty. The grassroots organization, which is headquartered in…
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