In part two of the latest episode of DH+ INSPIRE Podcast, we sit down with Carter Hostelley, the CEO of Leadtail. During this episode, we discuss Carter’s impressive and extensive background while chatting about his progression in the B2B social media and marketing industry – including what drew him to the industry and why he thinks influencer marketing is so essential for success. From finances to business development, Carter has seen and experienced it all.
Along the way, Carter provides his insights on how turning your organization’s key leaders into B2B influencers can unlock significant business development opportunities. We also discuss marketing timing and the most powerful kind of marketing out there, word of mouth. Whether you’re a leader in marketing or you’re just looking to learn more about influencer marketing and social media, you’ll want to tune in for this episode as we cover the following:
- Why your B2B company’s best possible influencers often come from within.
- The importance of executives getting active on social media.
- Tips for becoming a thought leader in your industry.
- The power of sharing real human stories.
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