Hey Siri, write a blog about the benefits of creating video content for social media for me. While Siri and other artificial intelligence tools may not be able to complete this request, it’s no issue for the groundbreaking chatbot, ChatGPT.
Unless you’ve been living in a utopian experiment for the past year, then you’ve undoubtedly heard of ChatGPT, a sophisticated language model developed by OpenAI that can generate concise text in response to a question or command. Since it has been trained on a massive amount of data, ChatGPT can help write basic copy, do research and proofread. When it comes to developing copy, it has the ability to write a wide range of text, including news articles, poetry, web code, movie scripts and so on.
It goes without saying that ChatGPT has massive implications for all of us creatives. Developers, designers and copywriters have all taken notice of this new platform. But the question is, will it actually replace us or even disrupt how we do our jobs?
Before we dive deeper, let’s take a look at some examples (I must admit, it is a fun program to play around with).
Write a haiku about a writer
Pen in hand, thoughts flow
Words on paper, a story grows
The writer creates.
Write four email headlines about the benefits of AODD pumps
1.) Unmatched Versatility: Discover the Advantages of AODD Pumps
2.) Efficient and Reliable Pumping with AODD Technology
3.) Streamline Your Operations with the Benefits of AODD Pumps
4.) Revolutionize Your Pumping Process with the Power of AODD
Write three headlines about changing your spark plugs
1.) Rev Up Your Engine: The Benefits of Changing Your Spark Plugs
2.) Smooth Driving Ahead: How to Replace Your Spark Plugs in 5 Easy Steps
3.) Sparking Improved Performance: The Importance of Regular Spark Plug Maintenance
As you can see from the examples above, these responses aren’t half bad. Are they going to win a Pulitzer? No, but they are good illustrations of how ChatGPT can help copywriters become better.
The Benefits of ChatGPT
It’s quite apparent, even from a newcomer’s perspective, that ChatGPT and other copy AI tools bring benefits to the struggling writer. For example, ChatGPT can generate text quickly and efficiently, making it an ideal tool for tasks that require large amounts of text to be generated, such as summaries or translations, or for compiling a lot of research into easy-to-understand text. Its ability to generate text that is similar in style and tone to the data it was trained on makes it useful for generating consistent and uniform content.
Not only does it do this naturally, but the ChatGPT user can ask the tool to use a specific tone or style from the jump. After a response is generated, one can ask ChatGPT to make the text sound more professional, casual, sad, energetic, savvy or however it should sound depending on the intended audience. ChatGPT can also be fine-tuned even further to generate text that is specific to a particular task or domain. This allows the AI to generate more accurate and relevant text for specific use cases.
Sounds like a dream come true, right? Despite how this might sound, it does come with limitations.
The Limitations of ChatGPT
While ChatGPT can generate text that is similar in style and tone to its data, it lacks the creativity and imagination of human writers. Think about using real-world examples. ChatGPT doesn’t have experience, understand social media trends or understand the nuances of your audience. Even more so, ChatGPT lacks a deep understanding of context, which can result in text that is incorrect, irrelevant or nonsensical in some situations. Using the tool to tie events together, follow up on previous events or predict future events is just not possible in a successful way.
So, should writers be worried? Eh! While ChatGPT is a powerful tool for generating text, it is not a replacement for human writers. Human writers bring a unique perspective, creativity and critical thinking to the writing process that cannot be replicated by language models. Additionally, human writers are able to understand and interpret the context of a situation in a way that ChatGPT cannot.
While it might be able to help you get past writer’s block for headline ideas or to summarize documents, ChatGPT should be used as a tool, not a solution.
If you need help creating content for your brand, reach out to DeanHouston+.