Industrial Content

Is AI Search Changing How B2B Buyers Research Solutions?

August 18, 2026

For years, the B2B buying journey followed a familiar path. A prospect identified a problem, typed a few keywords into Google, clicked through a handful of websites, downloaded a white paper or two, and eventually reached out to a salesperson. That process is changing. Today’s B2B buyers are increasingly turning to AI-powered search experiences before…

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Your Best Content May Already Be Written — It Just Needs to Evolve

June 4, 2026

If you’re an industrial marketing professional, the pressure to produce new content never stops. There’s always another blog to write, another white paper to develop, or another campaign to launch. Marketing teams are expected to fuel demand generation, support sales, improve search visibility and establish thought leadership — all while working with limited time and resources….

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