September 16, 2026
This is the third article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens after you’ve identified the right market — and what it takes to turn that opportunity into a focused growth strategy. Read Part…
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September 16, 2026
This is the second article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at the first — and perhaps most important — step in the methodology: identifying the right market opportunity and having the discipline to focus on…
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September 16, 2026
This is the first article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ We’ll begin with the story behind a B2B growth methodology more than 40 years in the making, then take a closer look at each of its three stages — Define…
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September 14, 2026
DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Ali Barron has joined the company as a Senior Marketing Manager. Ali brings nearly 20 years of experience in healthcare and pharmaceutical advertising, with a career built around helping clients navigate complex marketing challenges…
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September 14, 2026
DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Melissa Durkin is joining DeanHouston as a Web Developer. Melissa brings more than eight years of experience creating engaging, user-friendly digital experiences, with a background that crosses front-end development, design and UX. That mix…
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September 8, 2026
There should probably be a support group for companies that have recently implemented a Customer Relationship Management (CRM) system. After months of meetings, migrations, integrations, field mapping, training and debates over who exactly should be allowed to change what, the system finally goes live. Everyone celebrates. Sales has a new place to track opportunities, marketing…
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