DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Ali Barron has joined the company as a Senior Marketing Manager.
Ali brings nearly 20 years of experience in healthcare and pharmaceutical advertising, with a career built around helping clients navigate complex marketing challenges and uncover opportunities to move their businesses forward. She joins DeanHouston with a strong combination of strategic thinking, client leadership and an ability to bring people together around a common goal.
Throughout her career, Ali has worked across client services, account management and strategic brand communications, leading cross-functional teams and integrated initiatives spanning digital, social, video, CRM, content and traditional channels. She also brings extensive experience in measurement and performance optimization, using data and insights to continually strengthen marketing programs and maximize their impact.
Before joining DeanHouston, Ali held leadership roles at PivotDesign, Epsilon, Scout Marketing, Viscira, Everyday Health, Rosetta Razorfish and Ogilvy CommonHealth. Along the way, she partnered with some of the healthcare and life sciences industry’s most recognized brands, gaining a firsthand understanding of what it takes to manage complex accounts, align diverse teams and become a trusted extension of a client’s business.
That breadth of experience — and her belief that the strongest client relationships are built through collaboration, accountability and a genuine understanding of the business — makes Ali a natural fit for DeanHouston.
In her new role, Ali will work closely with DeanHouston clients to develop a deep understanding of their businesses, industries and growth objectives while helping lead integrated marketing strategies from planning through execution. She’ll partner across creative, digital, strategy and technical teams to turn ideas into measurable business outcomes, identify new opportunities and continually look for ways to make clients’ marketing work harder.
About DeanHouston
DeanHouston is a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies designed to intrigue, excite, invite conversation and generate demand. Established in 1988 in Cincinnati, the company is headquartered in Covington, KY, with satellite offices in Chicago, Los Angeles, Nashville, Shanghai, and a strategic partnership in Stuttgart, Germany. Its Exhibit Logistics division is located in Hamilton, OH. To learn more about DeanHouston, visit deanhouston.com.