What does more than 40 years of helping B2B manufacturers grow teach you about building a successful business strategy?
In this video interview, Dale Dean, founder of DeanHouston and creator of the Attack-A-Market methodology, shares the thinking behind his approach to identifying growth opportunities, focusing resources and building lasting market leadership.
Dale discusses how the Attack-A-Market strategy evolved through decades of working with B2B companies, why he decided to turn the methodology into a book (Attack-A-Market®: Define It. Attack It. Own It.™) and what he hopes business leaders take away from it.
He also explores how B2B marketing has changed and why the fundamental principles of strategic focus remain as relevant as ever.
Learn more about the Attack-A-Market methodology and get the book at https://www.deanhouston.com/attack-a-market.