Tag: Industrial Marketing Agency

DeanHouston Releases New Attack-A-Market® Business Book

September 16, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced the release of Attack-A-Market®: Define It. Attack It. Own It.™, a new marketing-strategy book that provides B2B manufacturers with a practical framework for identifying strategic growth opportunities, aligning sales and marketing, and building long-term market…

Own It: How B2B Manufacturers Build Lasting Market Leadership

September 16, 2026

This is the fourth and final article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens when focus, expertise and consistent execution begin to pay off — and how a company can turn a strong position…

Attack It: How B2B Manufacturers Turn Market Opportunity Into Growth

September 16, 2026

This is the third article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens after you’ve identified the right market — and what it takes to turn that opportunity into a focused growth strategy. Read Part…

Attack-A-Market: A Proven Approach to B2B Growth Strategy

September 16, 2026

This is the first article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ We’ll begin with the story behind a B2B growth methodology more than 40 years in the making, then take a closer look at each of its three stages — Define…

Ali Barron, New Senior Marketing Manager, Joins the DeanHouston Team

September 14, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Ali Barron has joined the company as a Senior Marketing Manager. Ali brings nearly 20 years of experience in healthcare and pharmaceutical advertising, with a career built around helping clients navigate complex marketing challenges…

DeanHouston Welcomes Bridget Monaco as Marketing Specialist

September 14, 2026

DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Bridget Monaco has joined the team as the newest Marketing Specialist. Bridget joins DeanHouston with experience developing and executing integrated marketing initiatives across digital, social media, email, web, print and events. Most recently, she…

You Have a CRM. Now the Real Work Begins.

September 8, 2026

There should probably be a support group for companies that have recently implemented a Customer Relationship Management (CRM) system. After months of meetings, migrations, integrations, field mapping, training and debates over who exactly should be allowed to change what, the system finally goes live. Everyone celebrates. Sales has a new place to track opportunities, marketing…

The New Competitive Advantage In B2B Manufacturing

August 31, 2026

Gone are the days when the lowest price won the deal. Today, businesses aren’t just looking for a vendor; they’re looking for a partner. Someone they can trust to help them grow, adapt and succeed. The question on every B2B buyer’s mind has shifted from “Who’s the cheapest?” to “Who’s got my back?” Across industrial…

How B2B Manufacturers Can Stand Out in the Modern Hygienic Market

August 27, 2026

The hygienic market is experiencing explosive growth right now. That’s good news for the B2B manufacturers who support essential research and production processes that enable life-changing technology to enter the market. At the same time, the landscape is evolving. To stand out from the competition, it’s not enough to simply understand the complexities of this…

Is AI Search Changing How B2B Buyers Research Solutions?

August 18, 2026

For years, the B2B buying journey followed a familiar path. A prospect identified a problem, typed a few keywords into Google, clicked through a handful of websites, downloaded a white paper or two, and eventually reached out to a salesperson. That process is changing. Today’s B2B buyers are increasingly turning to AI-powered search experiences before…

Why Great B2B Companies Lose Markets They Once Dominated

August 7, 2026

There’s a common belief in industrial manufacturing that market leaders stay market leaders because they make the best products. It’s a comforting thought. Build a superior solution, deliver exceptional service, invest in your people and customers will continue to choose you year after year. If only it were that simple. History is filled with B2B…

Every B2B Manufacturer Has AI. Your Expertise Is What Wins Customers.

July 27, 2026

Spend five minutes scrolling LinkedIn or walking the floor at any manufacturing conference, and you’ll hear the same conversation repeated again and again: AI is changing everything. In many ways, that’s true. Artificial intelligence is helping manufacturers work smarter and faster by streamlining operations, uncovering insights from data, supporting product development, and enabling sales and…

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