This is part 3 of the blog series, “Accelerated Marketing Growth: A Framework for the Modern Manufacturing Executive.” Curious to dive deeper into this topic? Join DeanHouston for an exclusive webinar on Nov. 20 at 3:00 p.m. ET, and gain valuable insights — register now!
The Gist
- In industrial markets, growth isn’t optional — it’s essential. But only disciplined, strategic growth compounds over time.
- “Accelerated growth” combines strong fundamentals with innovation — from foundation to automation.
- The journey unfolds in three stages: Foundation (0–1 yrs), Growth (2–3 yrs) and Acceleration (3+ yrs).
- Top-performing manufacturers balance marketing discipline with technology — they don’t let tools replace strategy.
- High-growth brands invest in customer insight, always-on content, and data integration to stay ahead.
In today’s industrial marketplace, growth isn’t optional — it’s existential. Yet not all growth is created equal.
High-performing manufacturers achieve what experts call “accelerated growth” — a measurable, compounding lift in revenue, efficiency and brand equity that outpaces competitors. How? By balancing the fundamentals of marketing discipline with forward-looking innovation.
“Accelerated growth happens when you climb with purpose,” says Jason Kaple, CEO of DeanHouston. “You can’t skip steps. The companies that scale successfully are those that respect the process — from foundation to innovation.”
The Three Stages of the Growth Journey
- Foundation (0–1 Years): Define your brand identity, differentiation and messaging. Align marketing with business objectives.
- Growth (2–3 Years): Establish performance marketing systems — CRM integration, campaign tracking, and demand generation.
- Acceleration (3+ Years): Integrate technology, leverage AI, and scale content operations without losing sight of your base.
“Technology is a tool, not the goal,” explains Colton Stombaugh, Executive Vice President of Performance Marketing at DeanHouston. “The best marketers use systems like automation and AI to enhance their strategy — not replace it. You can’t innovate your way out of weak fundamentals.”
What High-Performing Industrial Brands Do Differently
- They invest in voice-of-customer programs to keep messaging relevant and responsive.
- They maintain always-on content to build authority in their niche.
- They integrate data systems (ERP, CRM, analytics) to turn insight into action.
- They stay disciplined. Complacency kills growth faster than competition ever could.
These companies don’t just market products — they build ecosystems of trust, proof, and purpose.
A Culture of Continuous Climb
Accelerated growth isn’t a destination. It’s a climb — one that requires rigor, balance and curiosity.
“With strong results comes the natural temptation to coast, to rest on one’s laurels and assume continued success,” says Kaple. “But the best companies know instinctively that complacency is a silent killer of momentum, leading to stagnation and eventually, decline. For these forward-thinking organizations, marketing is not a static function; it’s a dynamic force that must constantly evolve to meet new challenges and seize emerging opportunities.”
Ready to climb toward accelerated growth?
Join Jason Kaple and Colton Stombaugh for our upcoming webinar, Strategy vs. Execution: Striking Balance for Technical Products and Services Growth. Register now to discover how your industrial B2B brand can achieve sustainable, measurable growth.
Resources
- [Blog: Part 1] The Industrial Marketer’s Equation: How Brand and Performance Combine to Drive True Growth
- [Blog: Part 2] Think Foundations First: The Hidden Growth Accelerator for Industrial Brands
Have Questions? Reach Out to These Guys:
- Jason Kaple, CEO, [email protected]
- Colton Stombaugh, EVP of Performance Marketing, [email protected]
- Eric Hirth, VP of Content, [email protected]