September 28, 2026
There has never been more content in the world, and there has never been an easier time to make more of it. Give an AI platform a few prompts and, within minutes, you can have a blog post explaining why your product is innovative, a dozen social posts about your commitment to customers, an email…
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September 16, 2026
DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced the release of Attack-A-Market®: Define It. Attack It. Own It.™, a new marketing-strategy book that provides B2B manufacturers with a practical framework for identifying strategic growth opportunities, aligning sales and marketing, and building long-term market…
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September 16, 2026
This is the fourth and final article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens when focus, expertise and consistent execution begin to pay off — and how a company can turn a strong position…
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September 16, 2026
This is the third article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ In this installment, we look at what happens after you’ve identified the right market — and what it takes to turn that opportunity into a focused growth strategy. Read Part…
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September 16, 2026
This is the first article in our four-part series exploring Attack-A-Market and the ideas behind the new book, Attack-A-Market®: Define It. Attack It. Own It.™ We’ll begin with the story behind a B2B growth methodology more than 40 years in the making, then take a closer look at each of its three stages — Define…
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September 14, 2026
DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Ali Barron has joined the company as a Senior Marketing Manager. Ali brings nearly 20 years of experience in healthcare and pharmaceutical advertising, with a career built around helping clients navigate complex marketing challenges…
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September 14, 2026
DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Melissa Durkin is joining DeanHouston as a Web Developer. Melissa brings more than eight years of experience creating engaging, user-friendly digital experiences, with a background that crosses front-end development, design and UX. That mix…
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September 14, 2026
DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Bridget Monaco has joined the team as the newest Marketing Specialist. Bridget joins DeanHouston with experience developing and executing integrated marketing initiatives across digital, social media, email, web, print and events. Most recently, she…
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September 8, 2026
There should probably be a support group for companies that have recently implemented a Customer Relationship Management (CRM) system. After months of meetings, migrations, integrations, field mapping, training and debates over who exactly should be allowed to change what, the system finally goes live. Everyone celebrates. Sales has a new place to track opportunities, marketing…
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August 31, 2026
Gone are the days when the lowest price won the deal. Today, businesses aren’t just looking for a vendor; they’re looking for a partner. Someone they can trust to help them grow, adapt and succeed. The question on every B2B buyer’s mind has shifted from “Who’s the cheapest?” to “Who’s got my back?” Across industrial…
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August 27, 2026
The hygienic market is experiencing explosive growth right now. That’s good news for the B2B manufacturers who support essential research and production processes that enable life-changing technology to enter the market. At the same time, the landscape is evolving. To stand out from the competition, it’s not enough to simply understand the complexities of this…
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August 18, 2026
For years, the B2B buying journey followed a familiar path. A prospect identified a problem, typed a few keywords into Google, clicked through a handful of websites, downloaded a white paper or two, and eventually reached out to a salesperson. That process is changing. Today’s B2B buyers are increasingly turning to AI-powered search experiences before…
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