Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.
The Power of Business Storytelling
It’s no longer enough to offer a great product or service. To win the loyalty of customers, your company needs to stand out by telling its story. When implemented effectively, business storytelling is an effective form of marketing strategy and can boost your business in a variety of ways: It provides your business with a competitive […]
Make a Good First Impression with Interior Branding
What kind of first impression does your office give to visitors, clients and employees? Is it a good representation of your brand? Does it reflect your company culture? Whether you realize it or not, your business is itself a brand, and it’s important that you separate your brand from the competition. For this reason, it’s […]
Branding, Creative Design, Packaging
How First Impressions Can (And Should) Influence The Package Design of Your Product
When it comes to Consumer Packaged Goods (CPG), first impressions can make or break your brand’s ability to form a connection. Just like a first date, you don’t want to cut short a (visual) conversation and potentially ruin a budding relationship.
Branding, Digital Marketing, Strategic Marketing
Growth Hacking: buzzword or strategy?
You may be thinking, “Silly millennial, stop using buzz words. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you […]
The Power of Unification and the Birth of a Brand
How do you take eight world-class brands and corral them into one?
There’s Value In Revisiting A Brand’s Value Proposition
The Cincinnati-based company is a global leader in developing fluid-handling, management, monitoring and control solutions that propagate the safe and efficient handling of petroleum- and chemical-based fluids from the refinery and production plant to commercial and retail points of consumption.