Posts in "Branding"

The term “emotional intelligence” (EQ) from a marketing perspective might make you think of a number of things. Maybe it conjures thoughts of brands whose social posts get people consistently excited about their products. Or perhaps it brings to mind instances when a company has directly addressed a pain point that their audience cares about. […]

From personnel reviews to internal improvement campaigns, there are a lot of ways to boost your company’s performance by looking inward. But those efforts can only go so far when not paired with an external outlook. The strength of your business is built on the individual value propositions that make your brand unique, but examining […]

Normalcy, at least a version of it, is here. For now. Businesses have reopened, people are out and about, and the economy is picking back up. In other words, people are out there searching and buying. There’s no better time to get in front of potential customers. I remember one day walking into a local […]

After reading this blog’s title, if you’re thinking something like, “the needs of the many outweigh the needs of the few, or th…” Okay, I’ll stop. You have the right idea. Vulcanisms aside, the gist here is essentially that when it comes to marketing, what works for one person or business may not (and probably […]

Your brand may be defined simply as the image and impression customers have of your business. Perception, in this case, is reality. But building a brand involves much more than that. Your brand is comprised of features that identify not only who you are as a business, but what sets you apart from everyone else. […]

Do you ever find yourself with a wish list of things you’d like to achieve, but no direction on how to get there? You’re hoping good things will happen even though there is no planning or strategy behind it. With no marketing strategy for your business in place, you run the risk of becoming directionless, […]

All companies understand the value of a well-thought-out brand value proposition and the roles and functions it serves. A lot of focused, thoughtful effort goes into creating a value proposition. An effective one will succinctly capture the most valuable and meaningful brand promise and, consequently, how best to develop the most motivating brand strategy – […]

You may be thinking, “Silly buzzword. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you join Dropbox, you get […]

While many companies consider themselves marketing-savvy, most overlook the importance of creating visual marketing goals. Creating a solid visual brand not only helps tie together all of your visual content across your marketing channels but is also a key element to getting your brand noticed. In order to help brands ensure that their visual marketing […]

After months of working from home, businesses are slowly beginning to transition their employees back to an office environment. While adjusting to new routines, teams must quickly adapt to new safety protocols and social distancing guidelines in order to be safe around others. Because it is up to employees to comply with these new rules, […]

When it comes to promoting your brand, there is no better way than using promotional products. If done right, promotional products can speak volumes about your brand without you having to say a word. Promotional products have been used as a cost-effective marketing tool for years by both large and small companies. In fact, they […]

It’s no longer enough to offer a great product or service. To win the loyalty of customers, your company needs to stand out by telling its story. When implemented effectively, business storytelling is an effective form of marketing strategy and can boost your business in a variety of ways: It provides your business with a competitive […]