Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.


Branding, Inspire, Strategic Marketing

How-To Guide for Discovering the Perfect Name for Your Product

So, you’ve created a new product you’re excited to share with the world. Now what? Well, you need to give it a name. Beginning the product naming process can feel a little overwhelming, especially when you have so much (financially and emotionally) riding on the success of your product. What if you choose a bad […]

Branding, Content Marketing, Inspire, Strategic Marketing

Servitization: How Good Communication Turns Into Revenue

The line between product and service continues to blur by the day. That’s even true in the traditionally slow-changing world of manufacturing. The days of “all we do is make things,” is slowly changing into a mindset of capturing post-sale revenue through service offerings. Servitization in manufacturing is all the rage now, and that’s because […]

Emotional Intelligence

Branding, Content Marketing, Inspire, Social Media, Strategic Marketing

The Importance of Emotional Intelligence

The term “emotional intelligence” (EQ) from a marketing perspective might make you think of a number of things. Maybe it conjures thoughts of brands whose social posts get people consistently excited about their products. Or perhaps it brings to mind instances when a company has directly addressed a pain point that their audience cares about. […]

Competitive Analysis

Branding, Inspire, Research & Analysis, Strategic Marketing

Analyzing the Competition to Better Your Brand

From personnel reviews to internal improvement campaigns, there are a lot of ways to boost your company’s performance by looking inward. But those efforts can only go so far when not paired with an external outlook. The strength of your business is built on the individual value propositions that make your brand unique, but examining […]

Advertising

Branding, Inspire, Media

Is it Time to Up Your Ad Game?

Normalcy, at least a version of it, is here. For now. Businesses have reopened, people are out and about, and the economy is picking back up. In other words, people are out there searching and buying. There’s no better time to get in front of potential customers. I remember one day walking into a local […]

Target Audience

Branding, Content Marketing, Inspire

What Works for Some May Not Work for All – Stop Trying to Market to Everyone

After reading this blog’s title, if you’re thinking something like, “the needs of the many outweigh the needs of the few, or th…” Okay, I’ll stop. You have the right idea. Vulcanisms aside, the gist here is essentially that when it comes to marketing, what works for one person or business may not (and probably […]

Building a Brand

Branding, Inspire

The 5 Foundations of Brand Building

Your brand may be defined simply as the image and impression customers have of your business. Perception, in this case, is reality. But building a brand involves much more than that. Your brand is comprised of features that identify not only who you are as a business, but what sets you apart from everyone else. […]

Marketing Wish List

Branding, Inspire, Strategic Marketing

6 Tips for Turning a Wish List into a Marketing Strategy

Do you ever find yourself with a wish list of things you’d like to achieve, but no direction on how to get there? You’re hoping good things will happen even though there is no planning or strategy behind it. With no marketing strategy for your business in place, you run the risk of becoming directionless, […]

Value Proposition

Branding, Inspire

Is There Value In Revisiting A Brand’s Value Proposition?

All companies understand the value of a well-thought-out brand value proposition and the roles and functions it serves. A lot of focused, thoughtful effort goes into creating a value proposition. An effective one will succinctly capture the most valuable and meaningful brand promise and, consequently, how best to develop the most motivating brand strategy – […]

Growth Hacking

Branding, Inspire, Strategic Marketing, Web

Growth Hacking: Buzzword or Strategy?

You may be thinking, “Silly buzzword. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you join Dropbox, you get […]

Maintaining a Healthy Visual Brand

Branding, Inspire, Visual Marketing

How to Create & Maintain a Healthy Visual Brand

While many companies consider themselves marketing-savvy, most overlook the importance of creating visual marketing goals. Creating a solid visual brand not only helps tie together all of your visual content across your marketing channels but is also a key element to getting your brand noticed. In order to help brands ensure that their visual marketing […]

floor signage in office

Branding, Inspire, Trade Show, Visual Marketing

How Signage Provides Much-Needed Structure for our Reopening

After months of working from home, businesses are slowly beginning to transition their employees back to an office environment. While adjusting to new routines, teams must quickly adapt to new safety protocols and social distancing guidelines in order to be safe around others. Because it is up to employees to comply with these new rules, […]

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