Artificial intelligence (AI), machine learning (ML), algorithms and datasets: I know, it all sounds like it belongs in a sci-fi TV show, but it’s all very real. When these things come together, it creates something called AI-powered automation, which has the potential to help us all … live long and prosper.
AI-powered automation can be applied in various ways in a wide range of industries, including improving production processes in manufacturing facilities, detecting fraud in financial institutions and analyzing lab results for quicker diagnosis and treatment in the healthcare industry.
Specifically for marketing, AI-powered automation can help brands achieve their ambitious business goals by handling various tasks, resulting in reduced costs, minimized errors and the opportunity for teams to focus on the things that matter most – coming up with creative new ideas and providing world-class customer service. Here’s how:
Personalize Your Customer’s Experience
With AI-powered automation, you can provide your customer with exactly what they want – the way they want it. By analyzing user behavior, AI-powered automation can help you create targeted marketing campaigns and tailor website content to recommend products and services in a way that will actually catch your customers’ attention.
See Into the Future With Digital Divination (Or Predictive Analytics)
Identifying patterns, forecasting sales and planning for the future are made simple with AI-powered automation. Knowing what the future holds means that your business can make necessary adjustments in the present time. It’s like playing the lottery (because you know the winning numbers). And what’s the jackpot? More leads, more sales and more profit.
Virtual Assistants Like Friendly Chatbots
Sometimes your customers need answers when it’s not a time between Monday through Friday, between the hours of 9 a.m. to 5 p.m. What should they do? Wait till the next business day. Nope! With AI-powered automation, like chatbots, you can give your customers the 24/7 support they expect. Unlike the name suggests, chatbots aren’t as robotic-sounding. They can be more lively than those of us who haven’t had our morning cup of coffee yet.
Marketing Automation Platforms
Wouldn’t it be nice if emails could self-draft and send themselves to your customers’ inboxes? What about if you didn’t have to worry about managing all of your social media platforms? Oh, how about if your digital ads were actually seen by customers who want to buy what you’re selling? Well, with AI automation, all of these tasks can be taken care of.
All of these benefits can help you optimize your business while cutting costs, but they also amount to one main advantage: freeing up your team so they can focus on more strategic and creative tasks that require a human touch.
With the right marketing strategy, AI-powered automation can help you achieve your business goals. But remember: Tools are only as good as the person using them. It’s the same with AI automation. It can only be beneficial when used appropriately and effectively. So make sure you have experts by your side guiding you through all things marketing and AI.