June 8, 2026
DeanHouston, a business-first marketing firm that excels at creating meaningful communication strategies for technical products and services companies, today announced that Jake Hessling has joined the team as a new Project Coordinator. A graduate of the University of Cincinnati, Jake earned a Bachelor of Arts in Communication with a minor in Marketing and brings a…
Read More
May 21, 2026
There’s a quiet frustration that shows up in many B2B sales conversations, especially within industrial manufacturing organizations. It usually sounds something like this: “We have the data, we’re just not getting enough out of it.” What makes that frustrating is that, in most cases, the data isn’t the problem. The CRM is already full of…
Read More
May 19, 2026
DeanHouston, a business-first marketing firm specializing in growth strategies for industrial and technical brands, today announced the release of its 2026 Sales + Marketing Trend Report, a comprehensive look at how B2B organizations are navigating an increasingly complex commercial landscape. Built on insights from sales, marketing and C-suite leaders across industrial and technical markets —…
Read More
May 15, 2026
Walk into almost any industrial manufacturing facility and you’ll hear a familiar claim: “We’re data-driven.” And in many ways, that statement isn’t wrong. Most B2B manufacturers today are surrounded by dashboards, regularly scheduled reports, active CRM systems and marketing platforms that track everything from engagement to pipeline movement. From a distance, it looks like exactly…
Read More
May 6, 2026
There’s a moment at nearly every industrial manufacturing company when everything feels like it’s lining up. The growth targets are up on the screen, the pipeline appears solid, and the projections tell a reassuring story that the business is trending in the right direction. Leadership sees what they need to see, decisions start moving forward,…
Read More
December 16, 2025
DeanHouston is pleased to announce the launch of its Sales + Marketing Trend Report Survey. This comprehensive research project delves into the latest developments in the B2B sales and marketing industry. Participants in this survey will have the opportunity to contribute their expertise and gain valuable insights from fellow professionals in the field. Are other…
Read More
July 31, 2025
What Does the One Big Beautiful Bill Act Mean for B2B Brands? It’s official… the One Big Beautiful Bill Act (OBBBA*) has passed. Behind the catchy name is a piece of legislation that’s anything but superficial. This sweeping new bill is poised to inject billions of dollars into American infrastructure, advanced manufacturing, clean energy, supply…
Read More