February 25, 2021
At the heart of manufacturing, technical documentation is the foundation for every step, every stage, and every process. What is technical documentation? In its most basic definition, it is tech-related content and form. In reality, it’s a little more complicated than that. Technical documentation can take many forms – from computer-aided design (CAD) documentation packages…
Read More
February 25, 2021
In the sixth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the pleasure to sit down with Denise Rice, President/Founder of Peak Performance and Director of the Tennessee Manufacturers Association. During the episode, we discuss Denise’s impressive and extensive background while chatting about her progression throughout her time in the manufacturing industry –…
Read More
February 18, 2021
It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually…
Read More
February 18, 2021
Email marketing is not a new concept. But it is also far from being an outdated concept. It still produces one of the highest engagement rates and returns on investment of any marketing strategy. Measuring the effectiveness of an email marketing campaign can be extremely difficult. However, one way to determine success is to track…
Read More
February 18, 2021
In the fifth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the privilege to sit down with Elizabeth Gubrud-Howe, CEO at Pacific Die Casting Corporation. During the podcast, we discuss her impressive career – including her stops at Starbucks and Dover Corporation – and chat about how her accomplishments and unique experiences have…
Read More
February 4, 2021
I think we can all agree that the game plan for 2020 changed the moment the world was sacked by COVID-19. That’s why the gridiron gang at DH+ wants to help kick off 2021 with a little fun. And what’s more fun than football, trivia, and raising money for charity? Introducing the DH+ Super Bowl…
Read More
February 4, 2021
Truth: This isn’t the article I set out to write. My original idea was to create a written masterpiece that discusses the variety of media types that go into a successful marketing campaign. However, as I searched for numbers and facts to back up my claims, one central idea became crystal clear – Everything centers…
Read More
February 4, 2021
In the fourth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the opportunity and privilege to spend some time with Shari Matras, Chief Growth Officer with CLR Brands. We take a deep dive through her incredible career, including stops at Quaker, Orbit Gum, and Gevalia Kaffe – and how her accomplishments at each…
Read More
January 20, 2021
In our third episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had a lively conversation on the value of tapping into your network and professional community with Jacki Lutz, a rising marketing star, and the Global Head of Marketing Communications and Intelligence for Aftermarket Business and TPMS at Sensata Technologies. Along with her primary…
Read More
January 20, 2021
“Content is King” has been a prevailing statement about online marketing ever since the days when people referred to the Internet as the “information superhighway.” Those days are long gone (along with dial-up modems, flip phones, and Geocities web pages) but the “content is king” concept still rings true for marketers because the main reason…
Read More
January 20, 2021
At DeanHouston, Epilepsy Alliance Ohio (EAO) is an organization that is near and dear to our hearts. As proud supporters of EAO, we’re asking you to join us on February 6 for the Rock Stars for Epilepsy Annual Seize Hope Virtual Charity Gala. Taking place via Zoom from 7:00-9:00 p.m. EST, the gala will directly…
Read More
January 7, 2021
You may be thinking, “Silly buzzword. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you join Dropbox, you get…
Read More