April 24, 2023
If you were around anytime in the 80s, you probably remember those Choose Your Own Adventure books where every few pages, you were prompted to make a decision that would impact the plot and ending of the story. While some of you younger folks in the audience may not know the thrill of deciding a…
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April 13, 2023
Not long ago, business owners relied on reaching their local customers by paying neighborhood kids to spread promotional flyers around the community. This old-school type of marketing may have worked well in the past (back when most people still believed the internet would only be a fad), but nowadays, there’s a better digital approach. It’s…
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March 20, 2023
Have you heard of omnichannel marketing? Omnichannel may sound like the name of a Transformer, but it is actually a strategy that integrates the online and offline customer experience into one seamless journey. And yes, omnichannel marketing is more than meets the eye. An omnichannel strategy provides customers with one consistent experience through multiple channels,…
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March 9, 2023
Hey, I get it; live streaming seems like the latest trend Gen Zers are hopping on to promote themselves (or, “their brand,” as they would say), but companies are actually including live streaming into their marketing strategies as well. But is going live really worth all the hype? Well, let’s take this blog, for example….
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March 2, 2023
All brands have a common goal: to grow their business and make a profit. Naturally, each brand goes about expanding and increasing its revenue stream in different ways. While some brands focus more on acquiring new customers, others prioritize retaining their existing ones. But which is the best approach? If you consider the fact that…
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February 17, 2023
The spreadsheets, the graphs and all of those countless numbers – data can feel so painfully boring at times. But from performance reviews and marketing strategies to financial projections, data is essential for the growth and success of any business. So how can you share the valuable data that your employees, customers and investors care…
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February 3, 2023
Imagine if your employees love what they do and love where they work so much that they feel empowered to become natural brand ambassadors who share their presence, contribution and support for your company with the rest of the world. You might be thinking to yourself, this sounds a lot like employee engagement and employee…
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January 25, 2023
Customer service is at the heart of every business. A company can’t be a business without it. While bad customer service can crumble your company down to the ground and leave you with nothing more than the painful memory of a failed business, good customer service can increase leads, boost sales and elevate your brand’s…
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January 12, 2023
Not so long ago, personalization in sales was as simple as a conversation and striking a deal with a firm handshake. But with the digital world somehow becoming more real than reality, the ways businesses personalize the sales experience has become more technical and a little more complicated. While this new way of personalization can…
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January 2, 2023
It happens without warning – and sometimes without mercy. You’re visiting a company’s website for the first time when you’re immediately shocked, confused and even horrified by the design. The layout is chaotic. The colors are crazy. The navigation feels like a maze. You quickly escape by clicking the X button on the browser window…
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December 21, 2022
There’s that advertisement again. You’ve seen it countless times. It’s emotional, persuasive and memorable. It hits all the marks: demonstrates what makes the product special, how it can benefit your life and why you need it as soon as possible. So why haven’t you made the purchase yet? It’s because the advertisement is paid for…
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November 29, 2022
Let’s start with a brief history lesson. The world’s first recognized trade show is the Great Exhibition of 1851, which was held in England. The international event provided people from all around the world an opportunity to connect and engage with one another while they experienced a variety of innovative products that would change the…
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