Is There Value In Revisiting A Brand’s Value Proposition?

All companies understand the value of a well-thought-out brand value proposition and the roles and functions it serves. A lot of focused, thoughtful effort goes into creating a value proposition. An effective one will succinctly capture the most valuable and meaningful brand promise and, consequently, how best to develop the most motivating brand strategy –…

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Growth Hacking: Buzzword or Strategy?

You may be thinking, “Silly buzzword. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you join Dropbox, you get…

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How to Create & Maintain a Healthy Visual Brand

While many companies consider themselves marketing-savvy, most overlook the importance of creating visual marketing goals. Creating a solid visual brand not only helps tie together all of your visual content across your marketing channels but is also a key element to getting your brand noticed. In order to help brands ensure that their visual marketing…

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How Signage Provides Much-Needed Structure for our Reopening

After months of working from home, businesses are slowly beginning to transition their employees back to an office environment. While adjusting to new routines, teams must quickly adapt to new safety protocols and social distancing guidelines in order to be safe around others. Because it is up to employees to comply with these new rules,…

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How Promotional Products Can Speak Volumes for Your Brand

When it comes to promoting your brand, there is no better way than using promotional products. If done right, promotional products can speak volumes about your brand without you having to say a word. Promotional products have been used as a cost-effective marketing tool for years by both large and small companies. In fact, they…

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The Power of Business Storytelling

It’s no longer enough to offer a great product or service. To win the loyalty of customers, your company needs to stand out by telling its story. When implemented effectively, business storytelling is an effective form of marketing strategy and can boost your business in a variety of ways: It provides your business with a competitive…

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Make a Good First Impression with Interior Branding

What kind of first impression does your office give to visitors, clients and employees? Is it a good representation of your brand? Does it reflect your company culture? Whether you realize it or not, your business is itself a brand, and it’s important that you separate your brand from the competition. For this reason, it’s…

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