Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.


Growth Hacking

Inspire

Growth Hacking: Buzzword or Strategy?

You may be thinking, “Silly buzzword. What is Growth Hacking?” Growth hacking is what happens when product development, marketing, engineering, and sales unite to uncover the most efficient ways to grow via rapid experimentation across the marketing funnel. Let’s paint pictures to illustrate this concept. 1. Create Win/Win/Win Situations When you join Dropbox, you get […]

Package Design

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Should First Impressions Influence Your Package Design?

When it comes to package design, first impressions can make or break your brand’s ability to form a connection. Just like a first date, you don’t want to cut short a (visual) conversation and potentially ruin a budding relationship. So how do designers, like those at DeanHouston, create a package design that’s strong enough to […]

HP Printing

Inspire

INSPIRE Podcast: Episode 15 | Sonita Lontoh – The Power of a Growth Mindset

In our second episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we were honored and humbled to spend some time with Sonita Lontoh, Global Marketing Chief for HP’s new, disruptive Printing & Digital Manufacturing business. A recent inductee into the inaugural class of Women In Manufacturing’s (WiM) Hall of Fame, Sonita’s experience spans from leading […]

Crafting a Narrative

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How to Craft a Narrative Through Statistics

We live in a world of numbers. Their impact is massive and omnipresent. On their own, however, these numbers are meaningless – but within context, they can create a narrative that guides us. In business, this narrative is called analytical reporting, and it’s the process of measuring, analyzing, and managing a marketing strategy’s performance to […]

Holiday Marketing

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Separating Fact from Fiction in Holiday Marketing

For any business, figuring out the correct way to market your products during the holiday season can be a frustrating endeavor. Should we stick to the basics or get ultra creative? Is it important to use social media? Do we need a huge budget? To help provide some answers, MailChimp has developed a comprehensive guide that […]

Women in Manufacturing

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INSPIRE Podcast: Episode 14 | Allison Grealis – Women In Manufacturing, Transforming Manufacturing

In the first episode of our Women Transforming Manufacturing series, we were extremely excited to sit down with Allison Grealis, President and Founding Member of Women In Manufacturing – a 5,300+ member (and growing every day!) trade association committed to supporting, promoting, and inspiring women who have selected careers in manufacturing. The organization works with […]

SEO

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3 Steps to Developing Keywords for Better SEO Results

When it comes to optimizing your website to develop better search engine optimization (SEO) results, the key to success might come down to making a few small modifications to your website’s content. While these changes might seem like incremental improvements, when combined with other optimizations, they can have a noticeable impact on your website’s performance […]

Maintaining a Healthy Visual Brand

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How to Create & Maintain a Healthy Visual Brand

While many companies consider themselves marketing-savvy, most overlook the importance of creating visual marketing goals. Creating a solid visual brand not only helps tie together all of your visual content across your marketing channels but is also a key element to getting your brand noticed. In order to help brands ensure that their visual marketing […]

OPW Training

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INSPIRE Podcast: Episode 13 | Lewis Bell (OPW) – Training A Market for Growth

In this episode of the DH+ INSPIRE podcast, we sit down with Lewis Bell, Director of Training, for OPW – a leading manufacturer of mission-critical fluid handling technology. Through this conversation, we discuss the power and importance of end-user and channel partner training in technical products markets. As we discuss how training helps customers not […]

Woman typing on computer at desk

Inspire

8 Things A Long-Term Content Strategy Can Do For You

You’ve most likely heard of the phrase, “Good things come to those who wait.” And when it comes to content marketing, that phrase is especially accurate. Content marketing can produce short-term results, but its true value is achieved over weeks, months, and even years. It’ll take some patience, but planning ahead is key to maximizing […]

Face masks

Inspire

Do masks help protect you against COVID-19?

According to a recent animation published on the New York Times website, wearing a mask is more important than ever with coronavirus cases still rising. In the animation, which can be found here,  you will see just how effective a swath of fabric can be at fighting the pandemic. When speaking specifically about masks, DeanHouston […]

HeroWear

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Inspire Ep. 12 | HeroWear – Helping Workers Lift and Live Better

In this episode of the DH+ INSPIRE podcast, we sit down with HeroWear’s Karl Zelik (Chief Scientific Officer) and Matt Marino (Director of Ergonomics and Human Factors) to discuss an emerging and impactful technology – passive exosuits. Designed to reduce the stress placed on the back and core during routine lifting tasks, HeroWear’s passive exosuit […]

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