From the Desks of DH+ Experts

From digital billboards to geotargeting a crowd using Snapchat, technology has drastically evolved how we market our goods and services. Technology, of course, has been a great thing for the marketing world, but it has also added complexity. It’s now more difficult than ever to not only get your customer’s attention, but keep it long […]

The spread of coronavirus has caused event cancellations worldwide, leaving the experiential marketing industry with no other option than to adapt to a new world of remote work and social distancing. While pivoting and adapting to new processes can be difficult, we have found that turbulence brings new opportunities, especially in experiential marketing.

When it comes to promoting your brand, there is no better way than using promotional products. If done right, promotional products can speak volumes about your brand without you having to say a word. Promotional products have been used as a cost-effective marketing tool for years by both large and small companies. In fact, they […]

It’s no longer enough to offer a great product or service. To win the loyalty of customers, your company needs to stand out by telling its story. When implemented effectively, business storytelling is an effective form of marketing strategy and can boost your business in a variety of ways: It provides your business with a competitive […]

DeanHouston is pleased to announce that we began implementing a methodical “reopen” process as of June 15. Our reopen approach is scientifically-based to help provide for the safest Healthy at Work environment possible for employees, clients and vendors as we bring the Cincinnati office back online. While the June 15 reopen date only applied to […]

What kind of first impression does your office give to visitors, clients and employees? Is it a good representation of your brand? Does it reflect your company culture? Whether you realize it or not, your business is itself a brand, and it’s important that you separate your brand from the competition. For this reason, it’s […]

Although Spark Ventures’ spring fundraiser was “virtual” this year, the impact of the support it generated is very real. Spark Ventures directs human and financial resources to partners around the world to provide healthcare, education and jobs that help lift communities in Zambia, Nicaragua and Mexico out of poverty. The grassroots organization, which is headquartered in […]

Longtime partners are coming together to help fight against the spread of COVID-19 as businesses around the country hope to continue toward recovery from the global pandemic. With a historical partnership of more than 30 years, DeanHouston is proud to be a preferred supplier of branded, washable and reusable face masks for Dover Corporation. Exhibit Logistics, a […]

In the blink of an eye, they were gone. As the black cloud of COVID-19 gathered across the country, waves of trade shows were cancelled – victims of the global pandemic. While an inconvenience for some, this was a life-or-death problem for a company like Exhibit Logistics, which specializes in trade show services. With no […]

Are you doing everything you can to promote your brand during this trying time? It’s imperative, now more than ever, to make sure you’re getting valuable content in front of your target audience. If you’re looking to produce some new content and reach people in a new way, DeanHouston has just the thing for you […]

In an effort to support the medical and manufacturing community, DeanHouston and Exhibit Logistics (DeanHouston’s trade show division) have shifted production, manufacturing and logistics capabilities to get frontline providers the PPE needed to help America fight against COVID-19. With decades of experience in custom event displays, our team of craftsmen have acquired the supplies and engineered […]

CINCINNATI, OH – April 17, 2020 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, announced the decision to convert the company’s Exhibit Logistics large-format printing capabilities to include the manufacturing of washable, double-layered, cloth face masks. The reusable face masks were made to help slow the spread of COVID-19 for essential businesses […]