From the Desks of DH+ Experts

You may be thinking that headline sounds like a discarded subtitle from one of the Terminator movies, and that’s not too far off-base. There can be an uneasy, even scary feeling about delegating tasks to a machine. After all, that’s how it starts, isn’t it? You give a machine some simple tasks, it masters them, […]

CINCINNATI, OH – September 29, 2021– DeanHouston+, one of the regions oldest and largest integrated branding and marketing firms, announced today it will be relocating its global headquarters from Cincinnati, OH, to the nearby city of Covington, KY. The firm’s continuing growth and commitment to progressive thinking fueled the move. The new office building is […]

Let’s be honest, at one point or another, you’ve probably worn sweatpants to an online meeting or presentation (it’s okay, we’ve done it too). And while the added comfort and flexibility that those virtual meetings bring are certainly nice, it’s also easier to tune out or get distracted when you’re staring at a screen. A […]

In this episode of the DH+ INSPIRE podcast, we had the pleasure of enjoying an insightful conversation with Custom Design Benefits CEO and President Julie Mueller. Custom Design Benefits, one of the Midwest’s largest independent, full-service Third Party Administrators of self-funded health benefit plans, has long been dedicated to providing excellent cost containment solutions. Throughout […]

Normalcy, at least a version of it, is here. For now. Businesses have reopened, people are out and about, and the economy is picking back up. In other words, people are out there searching and buying. There’s no better time to get in front of potential customers. I remember one day walking into a local […]

No other form of content conveys and captures emotions and allows your audience to engage better than video. When executed properly, video puts your passions, knowledge, expertise and feelings on display in powerful, relatable ways. Recently, we explored the reasons why video is so important for your business. Now, let’s look at some basic ways […]

Back in early 2020, everything got turned on its head. And upside down, inside-out, backwards, sideways and topsy-turvy. We all know the story. For the past year-plus, common outings like sporting events, concerts, vacations, trade shows, and most other social activities in our work and personal lives have changed. Much of it is still different […]

No good college or pro basketball team is complete without the “glue guy.” Some teams are lucky to have more than one. These are the players who aren’t the best or most heralded, but how they play is crucial to the team’s success. They don’t put up big numbers. They rarely get much praise. Few, […]

We’re all consumers. Whether it’s food, clothes, vehicles, music – there’s a customer in all of us. At some point while on the path to the thing we were buying, our needs were met to whatever degree. For sellers and marketers, just knowing that your customers exist isn’t enough. The goal should be to not […]

After reading this blog’s title, if you’re thinking something like, “the needs of the many outweigh the needs of the few, or th…” Okay, I’ll stop. You have the right idea. Vulcanisms aside, the gist here is essentially that when it comes to marketing, what works for one person or business may not (and probably […]

Your brand may be defined simply as the image and impression customers have of your business. Perception, in this case, is reality. But building a brand involves much more than that. Your brand is comprised of features that identify not only who you are as a business, but what sets you apart from everyone else. […]

In this 4-part interview with Nick Grewal, Founder, CEO and President of ePropelled, a leading company in magnetic engineering innovations that dramatically improve electric motor and generator efficiency for propulsion systems in many industries, we’re kicking off our new series – Inspiring Positive Energy. Dedicated to shining a light on the powerful transformations occurring in […]