Our total immersion approach allows us to effectively manage the complexities of your business, your audience, and your message, with a wide range of tactical and technical proficiencies. Read the latest DeanHouston+ produced articles covering the latest marketing trends, strategies and best practices.


Technical Writing Principles Banner

Technical Communications

Take Note: The 5 Principles of Technical Communications

At the heart of manufacturing, technical documentation is the foundation for every step, every stage and every process. What is technical documentation? In its most basic definition, it is tech-related content and form. In reality, it’s a little more complicated than that.

Knowing Your Audience

Technical Communications

Knowing Your Audience: Which Document is the Right Document

First, let’s confront the most fundamental questions that must be considered before the process of technical-documentation creation can begin. Is this document effective? Does it communicate the information clearly and concisely?

Revisiting a Brand

Branding

There’s Value In Revisiting A Brand’s Value Proposition

The Cincinnati-based company is a global leader in developing fluid-handling, management, monitoring and control solutions that propagate the safe and efficient handling of petroleum- and chemical-based fluids from the refinery and production plant to commercial and retail points of consumption.

No Crying In Baseball

Strategic Marketing

There’s No Crying in Baseball… or Marketing

Playyyyy ballllll! Two words I’ve heard yelled across the ball field time and time again. Playing and coaching softball for over 20 years has taught me a lot about life. Like, the number of hotdogs you can eat before a game without throwing up.

WordPress is Winning

Web

WordPress is Winning (Still)

Developers said WordPress suffered from bloat. Years of open-source additions and requirements of backward compatibility resulted in a mishmash of dead plugins and cumbersome code. Security was also typically discussed at this point.

Marketing Automation

Marketing Automation

6 Questions to Answer If You Are Considering Marketing Automation: Part 4

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Content Marketing

Media

Content: The Key to Conversion

Sometimes it takes something simple to flip the switch. In this case, it was an in-house, high-level strategy meeting for a long-time client. Using Venn diagrams, we talked about what the client needed – a new website, how-to videos, brochures, blog posts, social media and strategic partnerships with dealers and suppliers.

Marketing Automation

Marketing Automation

6 Questions to Answer if You Are Considering Marketing Automation: Part 3

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Infographic examples

Visual Marketing

3 Reasons Why the Infographic is King

“Content is King” has been a prevailing statement about online marketing ever since the days when people referred to the Internet as the “information superhighway.” Those days are long gone (along with dial-up modems, flip phones and Geocities web pages) but the “content is king” concept still rings true for marketers because the main reason consumers go online is to gather information.

Marketing Automation

Marketing Automation

6 Questions to Answer if You Are Considering Marketing Automation: Part 2

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Email Marketing

Digital Marketing

Top 10 Ways to Increase the Open Rates of Your Marketing Emails

Email marketing is not a new concept. But it is also far from being an outdated concept. It still produces one of the highest engagement rates and returns on investment of any marketing strategy. Measuring the effectiveness of an email marketing campaign can be extremely difficult.

Marketing Automation

Marketing Automation

6 Questions to Answer If You Are Considering Marketing Automation: Part 1

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

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