From the Desks of DH+ Experts

Artificial intelligence (AI), machine learning (ML), algorithms and datasets: I know, it all sounds like it belongs in a sci-fi TV show, but it’s all very real. When these things come together, it creates something called AI-powered automation, which has the potential to help us all … live long and prosper. AI-powered automation can be […]

If you were around anytime in the 80s, you probably remember those Choose Your Own Adventure books where every few pages, you were prompted to make a decision that would impact the plot and ending of the story. While some of you younger folks in the audience may not know the thrill of deciding a […]

When Alex Robinson joined DeanHouston+ as a full-time graphic designer in the summer of 2021, he was looking for a collaborative environment where he could be part of the right team and stretch his creative muscles. Following several stints in different design roles after graduating from Bowling Green State University, Alex knew right away he’d […]

Not long ago, business owners relied on reaching their local customers by paying neighborhood kids to spread promotional flyers around the community. This old-school type of marketing may have worked well in the past (back when most people still believed the internet would only be a fad), but nowadays, there’s a better digital approach. It’s […]

As B2B marketers, is it time we start paying attention to Gen Z? Well, with nearly 42% of Gen Zers now involved in B2B purchasing decisions, it would be crazy not to! Gen Z is quickly becoming the most influential demographic for B2B marketers to target. Often referred to as “digital natives,” they have grown […]

LEGO® Master Tyler Clites Shares His Passion for Working with Companies to Build Memorable Experiences You’ve seen the sets in stores. Maybe you’ve watched movies about them. If you or your kids have them, you probably know the pain of stepping on a piece or two. But how many people could make a successful career […]

Have you heard of omnichannel marketing? Omnichannel may sound like the name of a Transformer, but it is actually a strategy that integrates the online and offline customer experience into one seamless journey. And yes, omnichannel marketing is more than meets the eye. An omnichannel strategy provides customers with one consistent experience through multiple channels, […]

Hey, I get it; live streaming seems like the latest trend Gen Zers are hopping on to promote themselves (or, “their brand,” as they would say), but companies are actually including live streaming into their marketing strategies as well. But is going live really worth all the hype? Well, let’s take this blog, for example. […]

All brands have a common goal: to grow their business and make a profit. Naturally, each brand goes about expanding and increasing its revenue stream in different ways. While some brands focus more on acquiring new customers, others prioritize retaining their existing ones. But which is the best approach? If you consider the fact that […]

Some people thrive when they are always on the go. There are those who stay busy with work and family responsibilities, while others remain even more active by visiting new places and proactively learning all they can about their various interests. For Tina Chen, marketing manager at DeanHouston+ West, it’s all the above. A native […]

The spreadsheets, the graphs and all of those countless numbers – data can feel so painfully boring at times. But from performance reviews and marketing strategies to financial projections, data is essential for the growth and success of any business. So how can you share the valuable data that your employees, customers and investors care […]

Hey Siri, write a blog about the benefits of creating video content for social media for me. While Siri and other artificial intelligence tools may not be able to complete this request, it’s no issue for the groundbreaking chatbot, ChatGPT. Unless you’ve been living in a utopian experiment for the past year, then you’ve undoubtedly […]