From the Desks of DH+ Experts

Hey, I get it; live streaming seems like the latest trend Gen Zers are hopping on to promote themselves (or, “their brand,” as they would say), but companies are actually including live streaming into their marketing strategies as well. But is going live really worth all the hype? Well, let’s take this blog, for example. […]

All brands have a common goal: to grow their business and make a profit. Naturally, each brand goes about expanding and increasing its revenue stream in different ways. While some brands focus more on acquiring new customers, others prioritize retaining their existing ones. But which is the best approach? If you consider the fact that […]

Some people thrive when they are always on the go. There are those who stay busy with work and family responsibilities, while others remain even more active by visiting new places and proactively learning all they can about their various interests. For Tina Chen, marketing manager at DeanHouston+ West, it’s all the above. A native […]

The spreadsheets, the graphs and all of those countless numbers – data can feel so painfully boring at times. But from performance reviews and marketing strategies to financial projections, data is essential for the growth and success of any business. So how can you share the valuable data that your employees, customers and investors care […]

Hey Siri, write a blog about the benefits of creating video content for social media for me. While Siri and other artificial intelligence tools may not be able to complete this request, it’s no issue for the groundbreaking chatbot, ChatGPT. Unless you’ve been living in a utopian experiment for the past year, then you’ve undoubtedly […]

Imagine if your employees love what they do and love where they work so much that they feel empowered to become natural brand ambassadors who share their presence, contribution and support for your company with the rest of the world. You might be thinking to yourself, this sounds a lot like employee engagement and employee […]

Customer service is at the heart of every business. A company can’t be a business without it. While bad customer service can crumble your company down to the ground and leave you with nothing more than the painful memory of a failed business, good customer service can increase leads, boost sales and elevate your brand’s […]

Not so long ago, personalization in sales was as simple as a conversation and striking a deal with a firm handshake. But with the digital world somehow becoming more real than reality, the ways businesses personalize the sales experience has become more technical and a little more complicated. While this new way of personalization can […]

It happens without warning – and sometimes without mercy. You’re visiting a company’s website for the first time when you’re immediately shocked, confused and even horrified by the design. The layout is chaotic. The colors are crazy. The navigation feels like a maze. You quickly escape by clicking the X button on the browser window […]

There’s that advertisement again. You’ve seen it countless times. It’s emotional, persuasive and memorable. It hits all the marks: demonstrates what makes the product special, how it can benefit your life and why you need it as soon as possible. So why haven’t you made the purchase yet? It’s because the advertisement is paid for […]

This fall, each DeanHouston+ team congregated for a series of Core Competency Summits at the company’s new headquarters in Covington, KY, just across the river from downtown Cincinnati. The professional development gatherings were broken into two-day group sessions focused on training, education and team building – and a lot of fun too! The Client Success […]

Let’s start with a brief history lesson. The world’s first recognized trade show is the Great Exhibition of 1851, which was held in England. The international event provided people from all around the world an opportunity to connect and engage with one another while they experienced a variety of innovative products that would change the […]