From the Desks of DH+ Experts

Sometimes it takes something simple to flip the switch. In this case, it was an in-house, high-level strategy meeting for a long-time client. Using Venn diagrams, we talked about what the client needed – a new website, how-to videos, brochures, blog posts, social media and strategic partnerships with dealers and suppliers.

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

“Content is King” has been a prevailing statement about online marketing ever since the days when people referred to the Internet as the “information superhighway.” Those days are long gone (along with dial-up modems, flip phones and Geocities web pages) but the “content is king” concept still rings true for marketers because the main reason consumers go online is to gather information.

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Email marketing is not a new concept. But it is also far from being an outdated concept. It still produces one of the highest engagement rates and returns on investment of any marketing strategy. Measuring the effectiveness of an email marketing campaign can be extremely difficult.

One-size-fits-all marketing strategies carried over from B2C seldom translate in the niche world of B2B. Therefore, pursuing communications tools shown to grow sales is an essential part of a cost-effective B2B marketing plan.

Objectivity, balance (get both sides of the story), fact checking (confirm claims with two independent sources), truth, and accuracy are among the many things our professors hammered in to us every day. I’ve been out of the journalism business for 33 years.

Events are a lot of fun, but they’re also a lot of work! Whether you’re arranging a small meeting or organizing a massive 1,000+ attendee event that requires months of preparation, it’s easy to get overwhelmed once you start diving into the details.

Did you ever play charades with a long-time friend and he or she got your clue from one generic gesture? Or see a couple finish each other’s sentences while speaking? That kind of connection (dare I say intimacy?) comes from a deep knowledge that is cultivated over time in a mutually dependent relationship.